That’s why it’s so important to review and improve your contextual links during your SEO audits. The easiest and best way to do this is using a tool like Site Audit, which allows you to schedule the crawls of your website on a daily, weekly, or monthly basis. Every indexable page on your site should have a title tag, meta description, and H1 tag.
Types of website audits
In that case, you should audit the quality of your content and either improve, redirect, or remove pages that don’t meet the quality standards. The first step is to check whether your website is penalized by Google. Your rankings will be negatively affected if your website is under https://seo-anomaly-catalyst.online/italy/seo-anomaly-it-13/ a manual or algorithmic penalty.
These are problematic because https://seo-anomaly-vantage.online/france/seo-anomaly-fr-39/ they waste “link equity” and provide users with a negative experience. Alt text can also serve as anchor text for image links, help you to rank on Google Images, and improve topical relevance. If you are looking to optimize existing images, there are tools available, especially for more popular content management systems (CMSs) like WordPress.
Large images on your website can seriously impact your site speed and performance. Ideally, you want to display images in the smallest possible size and in an appropriate format, such as WebP. Canonical tags are an important part of SEO, mainly because Google doesn’t like duplicate content. Also, using canonical tags incorrectly (or not at all) can seriously affect your crawl budget. Although many SEOs may tell you that on-page issues like those with meta descriptions aren’t a big deal, I personally think it is part of https://seo-anomaly-genesis.online/france/seo-anomaly-fr-3/ good SEO housekeeping. Also, an audit can highlight technical problems your website has that you may not be aware of, such as hreflang errors, canonical issues, or mixed content problems.
Find competitor keywords with NEW Keyword Gap
One cool thing about this audit checklist is that you can perform it almost entirely 100% for free, or using free versions of SEO tools. This is important for SEO starting out on a budget, or small business owners who want to learn to audit a small site on their own. While GSC provides insights into your site’s performance on Google, it lacks certain functionalities. Ultimately, every last element of search engine optimization is designed to give users the best possible experience on your website.
Now that we’re done with preparatory work, let’s move on to the key steps of an SEO audit checklist. Before you https://seo-anomaly-sphere.online/italy/seo-anomaly-it-5/ embark on a technical SEO audit (of a newly bought domain or an existing one), check if it’s not under any search engine sanctions. User experience (UX) plays a significant role in how your website ranks.
Scores varied from 80 to 90 depending on the tool, and tools that use a letter system to score the site generally returned an “A”. In the real world, once you fix the big things you’re going to get into diminishing returns on your time. The Seobility content report covers more than just the aspects mentioned above. Generally you shouldn’t try and target the same keyword on multiple pages.
- An enterprise SEO audit should leave no stone unturned in identifying potential SEO opportunities for your business.
- But our audit tool does a great job at highlighting key issues, especially for beginner SEOs.
- While all the tools listed above offer unique features and benefits, your website’s best SEO audit tool will depend on your specific requirements.
- Collect insights from these tests to refine your site for better usability and interaction.
- If you want to prioritize fixes, sort the report by estimated organic traffic from high to low.
- Click the “View details” button in each report to see a detailed analysis related to that aspect.
Step #10: Speed Up Your Site (Core Web Vitals)
These are pages that are identical or very similar to other pages. The “without canonical” part is a technicality—but needless to say, these issues need fixing. If you have a lot of slow pages—as the website in the screenshot above does—then it’s worth reviewing the most important pages first. One way to do this is to sort by organic traffic from high to low. However, if you started crawling your website with Ahrefs Site Audit (as recommended), then you can see in plain English whether you’re facing any of the issues I mentioned above. Furthermore, nearly 60% of Google searches are done on mobile—and that’s 2016 data, it’s probably even higher now.
Site speed has become quite a hot topic among the SEO community in recent times, especially after Google announced that mobile speed is indeed a ranking factor. As you can see from the image above, links are broken down into indexable and not indexable and you can find the same issues across both categories. However, each issue has a different predetermined importance level—depending on whether the link is indexable or not. Linking to credible sources makes your own https://seo-anomaly-marketing.online/italy/seo-anomaly-it-10/ website more credible to both visitors and search engines. This is because you show that your information is backed up with sound research.