Break down complex topics, explain technical terms, and use examples when needed. A shopper needs product details, while a researcher wants comprehensive information. The tool makes it easy to analyze your competitors’ keyword usage. In contrast, you want to avoid keyword stuffing—i.e., forcing keywords where they don’t sound natural. To find keywords that are worth targeting, use Semrush’s Keyword Magic Tool.
☑ Aligns with search intent
Make sure these are clear, keyword optimized, and click-worthy to entice visitors to your site. Add your relevant H2s, H3s, and further headings using both primary and secondary keywords where applicable. Make sure your content is both valuable and unique for readers, and that it matches their search intent—what they’re looking to get out of visiting the page. Keyword optimization involves finding phrases, words and language relevant to what your target audience is searching for and including them on your web pages.
Once you have 10 keywords jotted down, you’re ready for step #2. So if you’re looking to get higher Google rankings, this guide is for you. In this post, you’re going to learn exactly how to create and implement an effective SEO strategy, step by step. In Ahrefs’ Site Explorer, I used the Organic Keywords report to find the page’s top 10 keyword rankings with featured snippets we didn’t own.
Where do I put SEO keywords in Shopify?
Content that answers your audience’s questions makes your website a trusted source. This signals to search engines that your content is relevant and engaging. Google’s recent updates reward sites that provide valuable information. It impacts your website’s visibility on search engines and the user experience on your site. On-page SEO includes all activities that help optimize a single web page. The goal is to improve its visibility and keyword ranking on search engine results pages.
- Creating excessive blog tags results in a ton of pages containing thin or unnecessary content.
- The determining factors for domain authority are things you can’t influence.
- As with on-page SEO, I will talk about factors that are known to impact rankings directly and factors that don’t but otherwise can get you more visibility and organic clicks.
- Although both are important for rankings and search visibility, on-page and off-page SEO each solve for different SEO factors.
They help Google understand what a page is about and boost its authority, which can SEO Anomaly lead to higher rankings. Pages often rank for keywords related to the subtopics they cover. If you see many top pages ranking for these keywords, it’s probably an important subtopic to cover. This shows our ranking position for the keyword “backlink checker” over time. You can see that in late 2018, we suddenly went from struggling to rank higher than position #5 to consistently ranking #1.
SEO Audit Services
There are many factors that influence how Google ranks your page and it can be difficult to manage all of them. With on-site SEO services, you can hire the experts at WebFX to handle your SEO campaign for you. You constantly need to optimize your site to ensure that it is running efficiently.
Enter your keyword, click “Search,” then scroll to the SERP Analysis section. Compare a page without organized headings versus one that uses headings effectively.
My advice is to work through each checklist item in this section and do as much as you possibly can. Get this part right, and you’ll be fighting a much easier battle in terms of rankings. Analyse what’s ranking in the SERPs and give you specific recommendations on exactly what you’re missing. We’ve considered many things to do if you want to create SEO content, but as you may have noticed, many of these things require tools for execution. Special thanks to Dawn Shepard, who provided the images for this post.
This information is often displayed in the footer or header of a local business website, as well as on any “contact us” pages. You’ll also want to mark up this information using local business schema. Schema and structured data are discussed more at length in the “Other optimizations” section of this chapter. When this guideline is broken, search engines call it “cloaking” and take action to prevent these pages from ranking in search results. Cloaking can be accomplished in any number of ways and for a variety of reasons, both positive and negative. Below is an example of an instance where Spotify showed different content to users than to Google.