To make a page eligible for rich results, you need to add some simple code called schema markup. Each content format that supports rich results has its own set of markup properties. Featured snippets are bits of content that Google pulls from pages to answer search queries. Additionally, your images may show up as previews in Search or in Google Discover. URLs do appear in the search results, and some users may read them to make sure they’re clicking on legit pages.
Note that you may need a web developer or SEO specialist to help you with technical tasks. Many of the other good SEO practices in this guide are good for UX, too. You can typically add alt text via your word processor or website editor. First, resize and compress your image files so they’re as small as they can reasonably be to reduce load times. Image optimization is a best practice for SEO because it makes your website faster, more accessible, and easier to understand. Many website platforms (like WordPress and Wix) generate an XML sitemap automatically.
Find Link-Building Prospects
The size of your website will determine your relative SEO needs for content, management, on-page optimization, and more. Your WebFX strategist will consider your website’s needs for your custom SEO strategy. With 65+ different content formats, WebFX’s dedicated content team can help grow your business through professionally-written, SEO optimized content no matter your industry. Easily track your return on investment from organic search and other marketing channels.
The 11 best SEO tools
This could indicate that now is the perfect time to publish a guide, blog post, or landing page about that keyword. My favorite thing in Clearscope’s keyword research tool is the “Trending” tag. This means the latest monthly search volume for a keyword is up by more than 50% versus two months ago. If I were in charge of Airbnb’s SEO, I could upload a file with a large list of keywords. For instance, I might include 50,000 words tied to various locations in the US.
- So whether you’re new to SEO, or a seasoned veteran, I hope you get a lot of value from the techniques in this post.
- Also, consider giving low-performing pages a boost by linking to them from your pages with high link authority to share authority between pages.
- Organic traffic brings a high prospect of turning visitors into buyers or members of your business.
If you do reach the point where you need professional help, check out our guide to the best SEO agencies to find the right partner for your business. There are many good resources you can find online, and a good portion of them are free. You can start with our guide on SEO for beginners or take free courses in Ahrefs’ Academy. E-E-A-T (aka Double-E-A-T) BHS Links is a set of guidelines that Google’s quality raters use to assess the quality of search results. That’s why they operate like librarians by reading content across the web and adding it to their library.