There are no hard-and-fast rules or predefined types of enterprise SEO audits. Instead, an enterprise SEO auditor will base the audit on the scope or budget of the project itself. For example, there is a detailed chart showing the total number of pages that are not currently indexed by search engines as well as why the pages are blocked from indexing. PageSpeed Insights uses field data based on what real users experience when accessing your site from Google Chrome. Like Lighthouse, the tool runs tests on your URLs to provide you with a score based on what it finds. Screaming Frog SEO Spider is an SEO audit software that helps extract and audits data for you to fix SEO issues to improve your on-site SEO.
Epiic performs comprehensive SEO audits for businesses operating in all industries. As search engine algorithms and Google Search Essentials continually change, we’ll ensure your website meets the latest requirements and standards. Download The Complete Technical SEO Audit Workbook now and get the tools you need to supercharge your SEO audit process. With any SEO audit, the right SEO tools provide an immensely powerful resource. In addition, it includes another dimension of SEO issues using its own interpretation of SEO best practices. But because of this, it’s always the job of the SEO analyst to help identify these issues and prioritize them in a way that makes sense to the client.
These are essential tools for any website owner or SEO professional looking to improve their site’s ranking on search engine results pages. If you operate a local business, having a Google Business profile is crucial. Make sure your address, phone number, business hours, and categories are accurate and consistent across all online listings. Encourage customers to leave positive reviews, as they impact local search rankings.
Image Optimization
- Use this checklist to find the best way to improve your website ranking.
- Track the bounce rate as a key metric during the SEO audit to gauge the effectiveness of your content.
- For Largest Contentful Paint (LCP), which measures loading performance, ensure that the largest content piece on your page loads within 2.5 seconds.
- Ahrefs also offers a $7 trial with access to all features of the selected plan for 7 days.
- If a page has been permanently removed, set up a 301 redirect to a related page to preserve link equity.
Marketers aiming to assess and improve website speed usually turn to tools like Google PageSpeed Insights and GTmetrix. These are some of the best SEO audit tools for analyzing metrics like server response time, browser caching, image optimization, and more. Based on the identified findings, they provide detailed reports and actionable recommendations for enhancing speed. Your website’s speed and performance have a direct impact on user experience, bounce rates, and your organic rankings, making optimization in this area crucial. An enterprise SEO auditor will review your web pages and on-page SEO elements to ensure your target keywords are strategically incorporated.
Track and analyze traffic data
You can compare current and past audits, review an audit stat dashboard, and even track issue types and resolutions over time on a full-size line chart. SE Ranking has had a consistent presence on my SEO tool roundups because I’m always impressed by the bang they give you for your proverbial buck. Starting at less than half the price of premium SEO suites, it packs a veritable ton of features into its user-friendly interface, including a strong audit tool. Websites with years of content, tons of product pages, or auto-generated pages could easily have thousands upon thousands of pages. That means the 500 URL crawl limit could indeed be pretty limiting, but that’s actually pretty generous among free SEO Anomaly plans (Semrush’s, for example, maxes out at 100). If you want downloadable reports on your metrics, you’ll have to upgrade to the (still reasonably priced) White Label tier, which also gives you access to white-label reporting in 15 languages.
The Business plan includes 70 content editors, 140 audits, NLP insights each month, white labeling options, and access to Surfer’s API. Screaming Frog is recommended for quickly scanning websites for issues and opportunities related to technical SEO, HTML elements, and links. The SEO platform also includes a keyword rank tracker, competitive research features, a keyword research tool, and a custom report builder for monitoring SEO results. More details about each tool are discussed below, including their key features and plan options. Woorank’s in-depth site analysis helps marketers reveal opportunities for optimization and improvement. This analysis takes into account the performance of existing SEO initiatives, social media, usability, and more.
These are the pages you’ll want to link from (the top pages on your site related to that keyword, according to Google). The thing is, there are so many facets to SEO that this process can become overwhelming, fast. We’ve simplified the SEO audit into 10 core steps in this post, but if you have a large website, you might also consider separating out your SEO audits into categories. To cut out some of the noise, we’ve nailed down 10 core elements to a successful SEO audit.
For a comprehensive view, Google Search Console offers insights on indexation levels, including a section for Excluded assets, indicating pages deemed unworthy of indexing. Additionally, the Mobile Friendly Testing tool is known to behave as Google’s headless browser, executing the page’s JavaScript and rendering the page. This is a great SEO tool to test if anything is stopping Google from accessing the content. Run a site crawl with JavaScript enabled to render pages exactly as they would appear in the browser. In doing so, you’ll evaluate issues Google might encounter when rendering your pages with their JavaScript crawling capabilities. Rendering involves how Google views and displays your page’s content and code.